Thailand – November 20, 2023 – Ahead of its “Future of Media 2024 Conference”, Nielsen, a leader in TV, digital and streaming measurement in Asia, has released its latest data on the region’s changing media landscape.

Nielsen’s Consumer & Media View (CMV) data reflects Asia’s rapid adoption of digital platforms, with 64% of viewers now opting for streaming video services.

Despite this surge in digital demand, linear TV still attracts the big bucks when it comes to advertisers. From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry, with TV attracting the lion’s share (68%), followed by digital (16%) – a demonstration of digital’s ascendency, while simultaneously asserting TV’s dominance.

According to Nielsen, smartphone penetration across Asia has now reached 90%, cementing the changing media consumption and interaction habits of the region. 

Indonesia and Thailand are the biggest consumers of content “on-the-go”, with viewership on smartphones hitting 62% and 64% respectively.

Key Market Insights

TV Usage

Traditional TV viewership remains strong, with Taiwan the largest at 98%, followed by Malaysia at 86%

Internet Usage

South Korea (98%), Taiwan (98%), and Malaysia (95%) lead the way

Mobile Streaming

As mobile streaming grows rapidly across Asia, some markets are emerging as standouts. The leaders are: Indonesia (69%) and Malaysia (86%) – both huge users of streaming services

The disparity between linear TV viewership and internet usage highlights the unique dynamics of Asia – a consequence of the region’s diverse market and demographics.

However, it’s not uniform. In South Korea – a market with 98% internet penetration, linear TV still commands a whopping 97%.

President of Commercial for Asia, Arnaud Frade, said: “As budgets get tighter, and pressure grows to be seen and heard, marketers in Asia are doubling-down on targeting the right audiences. In our region, multi-screen viewing is already the norm – and streaming channels are only going to grow. I look forward to covering this in more detail at our conference this week, but the key is leveraging this, which means effective cross-media measurement, which Nielsen is actively working to deliver in key markets across the region”.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen, APAC
[email protected] +61 404 088 462

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Naobumi is an industry leader, with extensive experience in marketing, media strategy, and business operation. With his unparalleled knowledge of the media ecosystem, he will lead  Nielsen’s Japan Advertiser and Agency team to driving sales in Japan, developing long term strategic partnerships within the industry. He will report to Aaron Rigby, Managing Director of Advertisers & Agencies, Audience Measurement Asia.

Naobumi brings over 17 years of experience in marketing across multiple platforms and industries. He’s held leadership positions at several prestigious companies including Mindshare, Station, McCann Health, and K&L.

Naobumi arrives at Nielsen during a time of transformation, as the business increases its focus on digital strategy and reprioritising operations to better service its clients –  most notably Japan’s leading advertisers and agencies.

Aaron Rigby, Nielsen Asia Managing Director (Advertisers & Agencies) said: “The appointment of Naobumi shows Nielsen’s commitment to driving measurement innovation and delivering the industry’s growing need of measurement data. His impressive experience and skill set in the industry makes him a perfect fit for the mature market like Japan. I’m looking forward to his leadership in accelerating the company’s growth.”

Naobumi Otaki said: “I’m thrilled to join Nielsen and lead the team to achieve growth in one of the most prestigious markets in the world. With the media landscape changing rapidly, it’s an exciting time to contribute to the business as it shapes the future of media in the region. I’m looking forward to working closely with Japan’s Advertisers and Agencies to make Nielsen their long-term strategic business partner.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

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On October 5, 2023, more than 2,260 Nielsen employees across 39 countries volunteered for our eleventh annual Nielsen Global Impact Day (NGID). NGID is our annual day of service that brings our community and culture to life. Nielsen volunteers collectively logged more than 10,000 volunteer hours across 350+ events and individual activities for nearly 300 organizations. 

Nielsen employees volunteer to support the communities where we live and work. “Volunteering is the compass that guides us through the winds of change, pointing us towards a purpose greater than ourselves,” said Benjie Lu, Executive Director – Digital Operations for Asia Pacific and Cares and Green BRG Regional Leader for Asia Pacific. “In times of transformation, I’ve witnessed volunteering programs like NGID not only ignite employee engagement but also foster a resilient spirit within organizations. When we give back to our communities, we strengthen the bonds that hold us together, and in doing so, we find the strength to navigate any storm with unwavering unity and purpose.” And volunteering doesn’t just happen on NGID—all employees have 24 hours of annual volunteer time to use not only during our global day of service but throughout the year. 

This global initiative is the annual call to action for Cares, one of Nielsen’s 13 Business Resource Groups (BRGs), which focuses on driving social action through volunteering. With the guidance of Cares leaders, more than a hundred employees across the company mobilized to lead volunteering events around the world and encourage their peers to participate. 

For example, Nielsen volunteers made flashcards to support the elderly with digital inclusion, sorted and packaged food, cleaned up parks and beaches, conducted workshops on leadership skills, created maps to aid humanitarian organizations, provided connection and companionship to the elderly, and so much more. 

As part of our company’s purpose to power a better media future for all people, Nielsen also collaborated with Common Impact for our first in-person skills-based volunteering event at our New York City office. 28 Nielsen volunteers worked in teams to propose solutions and provide actionable recommendations to four nonprofits driving representation in media and technology and the use of technology for social impact. The participating nonprofits included: AI4ALL, The National Association of Broadcasters Leadership Foundation (NABLF), The Paley Center for Media, and Potential Energy Coalition. Teams worked on a variety of projects covering website strategy, audience targeting, sponsorship growth, and data management. In a follow-up survey, all of the nonprofits reported they will be able to use or implement the work created and guidance provided in the next 12 months. 

“While we’ve done virtual skills-based volunteering events before, it was amazing to see how this in-person experience really deepened the engagement between Nielsen volunteers and the nonprofits,” said Andrea Bertels, Vice President, Corporate Citizenship at Nielsen. “All the benefits of skills-based volunteering— exposure to senior leaders, sharing expertise across sectors, innovative thinking from using your skills in a new context, and a deeper social impact for nonprofits, just to name a few—came to life at this event.” 

While our annual day of service is a high-point of our volunteering efforts, Nielsen’s commitments to our communities are year-round. As part of our ESG goals, we are striving to increase employee participation in community-oriented programs to 30% by 2024, and contribute $30 million in pro bono data, public reports and other support to organizations and efforts powering the better media future that we all envision. In 2022, we achieved 24.3% participation in community programs and provided an estimated $21.7 million in kind donations through pro bono projects and skills-based volunteering.  

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As demand for deeper audience insights continues to grow, industry leaders GWI and Nielsen have announced the Nielsen GWI Fusion, enabling customers to uncover more comprehensive insights, increase reach and engagement, and unlock thousands of advanced audiences. 

With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

By overlapping Nielsen’s currency-grade National TV measurement with GWI USA, media buyers are given a detailed view of today’s diverse consumers with more than 250m people represented – how they think, feel and behave – that goes beyond demographics. Users will benefit from a deeper level of analysis to craft impactful advertising and marketing strategies, from deciding on the most impactful combination of media to reach their audience to showcasing the benefits of media efforts.

Through integrating GWI USA’s national sample of 80k annual respondents, users are able to analyze targets by their media behaviors and get cross-media rankers on their audiences. Users can also apply GWI segments to evaluate variables like time spent, duplication, reach and frequency. Additionally, for a more holistic view of the media landscape, users can leverage those same audiences across data-driven linear. This capability is also expected to be available for Nielsen ONE cross-platform measurement services in the future.

“The industry has shown increasing demand for more advanced audience insights that connect key targets to their media consumption across platforms,” said Angela Girardin, SVP of Audience Intelligence at Nielsen. “The Nielsen GWI Fusion empowers users with rich audience data and insights that will enable them to effectively plan, transact and measure across platforms against the audiences that matter most.”

Tom Smith, CEO at GWI, said: “The combination of Nielsen’s unrivalled view of the media landscape, and GWIs deep consumer insights, provides a far more advanced picture of target audiences and how they engage with media. This means more precise planning and measurement and better audience engagement – something we know really matters to our combined customers.”

These datasets will be available to all agencies and advertisers, including Publicis, who has worked closely with GWI and Nielsen to advance their offerings over time and enable data sets that more accurately reflect the U.S. consumer population. 

“We are excited that Nielsen and GWI have come together to expand and improve their data sets to help advertisers better reach various consumer segments,” said Helen Katz, EVP, Research, Publicis Media. “We look forward to leveraging this new, fused data set and incorporating it into our existing tools and platforms to further enhance our planning, buying and optimization across audiences.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About GWI

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits – we cover it all. With data from nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit www.gwi.com.

Press Contacts

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NEW YORK – October 19, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen the largest ACR data footprint in the industry. LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also receiving LG ACR data at the household level.        

Through this agreement, advertisers activating campaigns on LG smart TVs will have the opportunity to receive ‘Always On’ streaming measurement and big data from LG Ad Solutions via Nielsen ONE Ads starting in the first quarter of 2024. Nielsen will measure all ad impressions, inclusive of co-viewing, on advertisers’ campaigns, giving advertisers a broader view of performance metrics to fuel cross-platform campaigns.

In addition to the big data expansion, the deal unlocks CTV data for Nielsen’s Ad Intel solution, enabling an increased level of measurement and visibility into competitive advertising spend. This allows Nielsen to gain advertising intelligence capabilities on streaming platforms in addition to its existing linear capabilities, providing advertisers and agencies more valuable insight into their ad performance on the platforms.

“Nielsen is on a path to evolve measurement through use of big data sets, and our deal with LG Ad Solutions is a landmark moment in our journey,” said Ameneh Atai, GM, Audience Measurement. “The continued acquisition of ACR data combined with Nielsen’s representative panel allows Nielsen to provide the most accurate modern audience measurement of linear ads as well as increase coverage of CTV.”

“Agencies and brands working with LG Ad Solutions can now seamlessly benefit from Nielsen ONE Ads measurement data and essential metrics, including co-viewing across millions of smart TVs and connected devices,” said Alistair Sutcliffe, Head of Product at LG Ad Solutions. “This collaboration with Nielsen exemplifies our dedication to industry interoperability and underscores LG Ad Solutions’ strategy of fostering a forward-looking data approach with our strategic partners, prioritizing both consumers and advertisers for the overall benefit of the industry.”

With this arrangement LG Ad Solutions joins recently announced Comcast, as well as Vizio, Roku, Dish and DirecTV, further increasing Nielsen’s big data footprint to enable smarter decisions around linear campaign spend and optimization for customers. Similarly, this arrangement continues Nielsen’s increase in CTV campaign coverage via direct integrations that leverage big data, joining Netflix, Sling, Samsung, Vizio, Amazon, Roku and Hulu.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About LG Ad Solutions

LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

Contact

Landon Oakum
Sr. Communications Manager, Nielsen
[email protected]

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New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

Nielsen ONE enables publishers and platforms to know exactly who is watching what in order to reach audiences that matter most, and gives media buyers the power to plan, optimise and measure campaigns with confidence. By aggregating viewing across distribution channels, Nielsen ONE Content will give the industry a deeper understanding of the value of content to guide content development strategies, media planning, and, ultimately, content distribution agreements. Nielsen ONE Ads offers an unparalleled view of the audience at each step of the media journey: from who saw an ad, to how the campaign was delivered to audiences, and what actions those audiences took as a result.

“Launching Nielsen ONE Content and Ads globally helps us power a better media future and is a truly transformative step towards achieving deduplicated cross media measurement,” said Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement. “Nielsen ONE Content going live in Denmark is an important landmark for the industry and for the future of measuring audiences across platforms and devices to provide deduplicated metrics. Denmark has always been a trailblazing market for us when it comes to measuring audiences and launching Nielsen ONE is further proof.”

Nielsen will focus on three primary guiding principles as it delivers cross-media measurement across the globe.

• Cross-platform: Adhering to rigorous measurement standards and working closely with relevant industry parties, Nielsen ONE enables comparability across all platforms so that media buyers and sellers have the most comprehensive view of their audiences. 
• Coverage: Using the best data available in each market* to ensure that it has the most robust coverage across all devices, platforms and services. Nielsen will continue to expand its coverage with direct integrations with digital publishers and streaming services.
• Quality: Nielsen will continue to enhance the quality of its measurement products to ensure they accurately reflect today’s viewing habits across devices. Utilising the Nielsen ID system, which incorporates panel, third-party identity data and direct publisher integrations, Nielsen ONE gives the industry an accurate understanding of true persons-level viewing.

Global availability of these solutions will vary and the ability to deduplicate across computer, mobile, Linear TV and Connected TV (CTV) will be based on market level data availability. Nielsen ONE Ads has been available from 26 September in the following markets: Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, Norway, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand, and the United Kingdom.

Source

*Nielsen has access to different data sets in different markets, and relationships with the Joint Industry Committees (JICs) and digital platforms.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Ben Gold
[email protected]
+44 7816 252 017

The post Nielsen ONE launches globally appeared first on Nielsen.

Seoul, South Korea  – October 17, 2023  – Data released today by Nielsen Ad Intel, Asia’s most comprehensive ad spend monitoring service, has revealed which automotive manufacturers invested the most in advertising across the nation for the first half of the year.

Nielsen’s list of South Korea’s Top 10 highest spending automotive advertisers is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and June this year.

Auto giant Hyundai topped the list, followed by Kia and Volvo, respectively. KG Mobility, more commonly known as KGM, also made the list, coming in at number five, with South Korean auto manufacturers making up three of the top five companies on the list.

Overall, for the first half of the year, the automotive industry in South Korea invested a massive ₩200,076,225,000 into advertising, making it one of the nation’s most valuable sectors for advertisers.

Inho Um, Director of Nielsen Media Korea, said, “This Nielsen Ad Intel data highlights the facts that advertising remains the cornerstone for brands seeking to engage and communicate meaningfully with South Korean consumers. The automotive industry’s enormous investment in advertising for the first half of the year is clear evidence of this.

While the likes of Hyundai, Kia, and Volvo top our list, understanding who spends what and where provides valuable insights for everyone in the sector, and local and regional market data is an absolute necessity for savvy marketers in 2023.”

Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added, “Knowledge is power in the highly competitive and rapidly-evolving South Korean ad market. Nielsen Ad Intel offers a comprehensive, cross-platform view of the region, covering everything from television and online media to radio, out-of-home, and print. This kind of 360-degree perspective is essential. As brands, agencies, and media owners navigate an increasingly complex environment, Nielsen Ad Intel data provides a critical roadmap. It enables them to optimise their ad spend, maximise ROI, and gain the competitive intelligence needed to get the jump on their competition. If you need to understand the advertising ecosystem around you to improve your own strategies, then you need Nielsen Ad Intel.”

Click here to find out more about the latest Nielsen Ad Intel spend data.

About Nielsen Ad Intel

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.

Note: Nielsen monitors gross advertising expenditure in major media at published rate card values. While discounts are made available from some media owners, rates are not openly available. Please also note that the category and brand/product groupings figures are grouped at Nielsen’s discretion.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact
Dan Chapman
Assoc. Director, Communications, Nielsen APAC
[email protected]
+61 404 088 462

The post Nielsen Ad Intel reveals South Korea’s top 10 highest automotive ad spenders for the first half of 2023 appeared first on Nielsen.

This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals, such as Finance, Auto, Travel and Sustainability into their digital campaigns – simultaneously providing an increased reach of target audiences while better matching that audience to their product or brand.

Monique Perry, Managing Director of Nielsen Pacific, said: “This is such a great partnership for the industry and strengthens the ability to match brands and advertisers with the right audiences and customers, at the right time – which is the ultimate goal.

Having access to a dataset as comprehensive and accurate as Nielsen CMV, with such easy integration into digital campaigns, is a huge win for any agency, advertiser, or marketer who is people-focused. It’s a collaboration that expands reach, enhances marketing analytics, and boosts omnichannel performance.”

Robert Dommett, Technical Director and Founder of RDA Research added: “Users can now activate their insights seamlessly through our extensive suite of segments – now with 500 newly-integrated audiences, thanks to Nielsen’s CMV. By leveraging synthetic population models to project Nielsen’s rich CMV consumer data this partnership offers large-scale audience segments, with unparalleled accuracy.”

Trent Lloyd, Head of APAC at Eyeota, a Dun & Bradstreet company, , reinforced the significance of the partnership, saying: “We’re excited to work with Nielsen and RDA to strengthen our audience marketplace with high-quality consumer data. This collaboration gives marketers access to scalable and addressable audiences for omnichannel targeting across various sectors, including automotive, finance, travel, and much more.”

Nielsen Consumer & Media View (CMV) is an always-on consumer survey, which captures a wide variety of consumer attitudes, lifestyle, category behaviours, purchase and intent, and a vast array of offline and online media habits from more than 30,000 Australians each year.

Thanks to this partnership, the rich audience insights available in CMV are now able to be activated through targeted digital marketing initiatives.”

CMV insights help marketers, planners and sales specialists to strategically target their intended audience in the right place, at the right time, and in the right way. 

About Nielsen 

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

About RDA Research 

RDA Research is a long-established, Sydney-based strategic analytics firm that specializes in the development and application of synthetic population models which underpin solutions for survey appending, data enhancement, audience targeting and market planning.

Learn more at www.geotribes.com and connect with us on Linkedin. 

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
[email protected]
+61 404 088 462

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In this expanded role, Jenson will oversee Nielsen’s work to modernize its operations with the aim of creating an agile, innovative company that is best suited to serve the changing needs of the media industry. In assuming this role, he will also manage the company’s Information Technology, Corporate Development, and Global Strategy functions alongside his existing leadership of its Finance group. The company’s Portfolio Analytics business unit will report into Jenson, as well.

He will continue to report to Karthik Rao, CEO.

“I am humbled to take on the additional role as President of Nielsen and lead the company’s vision and transformation, particularly during Nielsen’s centennial anniversary year,” said Jenson. “Since joining Nielsen just five months ago, I am encouraged by Nielsen’s commitment to innovation and shaping the media measurement ecosystem around the globe. I look forward to working closely with our CEO Karthik Rao to help power a better media future for the next 100 years.”

“Warren has made a tremendous impact on our organization since joining Nielsen and proven to be a trusted advisor as we’ve navigated a changing environment,” said Karthik Rao, CEO of Nielsen. “His expanded role will be integral to our work as we set out to transform our business now and into the future.”

Jenson is a seasoned CFO and operations leader who brings over three decades of experience in transformation and value creation in diverse industries, including data and media. He has a track record of driving growth, improving profitability and business development, and creating a diverse and inclusive workplace. He has served as CFO for several Fortune 500 companies including Amazon, Delta Airlines, NBC, and Electronic Arts, and most recently served as President, CFO, and Executive Managing Director of International for LiveRamp.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

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Seoul, South Korea – October 5, 2023 – Nielsen, a global leader in audience measurement, data and analytics today announced the South Korean launch of Nielsen Media Impact (NMI) – an industry-leading media planning and optimisation solution, delivering a comprehensive overview of where consumers are engaging with content, and the most effective ways to reach them. 

Fueled by Nielsen’s unique analytics and insights, including TV panels, and digital data, NMI offers the South Korean media industry deduplicated media consumption metrics across multiple platforms, all in one easy-to-use planning interface.

In addition, NMI gives advertisers, agencies, and publishers the ability to know which different media combinations are most likely to reach their key audiences, how much time those audiences spend on various media channels, as well as a range of useful demographic information.

NMI data also allows users to craft media plans based on advanced audience attributes, such as psychographics, and lifestyle and media behaviours, which are essential for effective targeting.

Key benefits

• Determine the properties and combinations of media channels that are best suited for campaign targeting
• Understand the most effective drivers for unique reach and maximum ROI
• Optimise planning and budgets to most effectively deliver against objectives across multiple channels
• Evaluate the effectiveness of advanced audience segments, far beyond basic demographics

Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added: “In order to meet the rapidly-changing media consumption habits of Koreans, it’s crucial that the nation’s agencies, advertisers, and publishers have a planning solution that enables cost-effective decision-making about where and when to engage audiences with content and advertising. That’s what NMI does best. Its launch in South Korea highlights our commitment to empowering the industry to make data-informed decisions. It allows ad buyers and sellers to easily craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.”

Nielsen Media Korea Director (Advertisers & Agencies), Inho Um, said: “NMI offers a unique lens to the South Korean industry, enabling effective decision-making about where and when to engage audiences with content and advertising on multiple levels. Its arrival in the market unlocks access to new insights on media allocation and schedule optimisation, delivering better reach across an audience of platform nomads. Whether you’re looking to showcase the benefits of your media or determine the optimal combination of ads to reach your target audience, NMI has you covered.”

South Korean media agency, Spring & Flower, is one of the first industry players to embrace the competitive advantage offered by Nielsen NMI, signing on as one of the product’s launch clients. Head of Media Analysis & Experience for the company, Sangyoon Hong, said: “Advertisers are increasingly asking for integrated insights and consolidated performance metrics for their online and offline media operations, so it made sense for us to be one of the first agencies in the country to implement a cutting-edge solution like NMI. It allows us to customise our client data analytics in so many exciting ways and we’re thrilled to make its many features available to our new and existing clients.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About Spring & Flower

SPRING & FLOWER is a hybrid branding Company that breaks boundaries and delivers solutions for today’s world. We find your brand’s real problems and design brand experiences with strategy and creative language that moves people. We are involved in everything from the birth to the growth of a brand, including commercial film, media, digital content, pop-up stores, merchandise, publishing, music, and sales performance marketing. 

Learn more at www.springnflower.com and Instagram at www.instagram.com/springnflower.

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
[email protected]
+61 404 088 462

Kyoji Nakao
Manager, Communications, Nielsen APAC
[email protected]
+81-80-4597-4256

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